Chairman, Visit Wiltshire Ltd and SWLEP Deputy Chair
Peter is Chairman of Visit Wiltshire Limited, a private sector company managing tourism product development and marketing in Wiltshire. The company promotes the county, encouraging more visitors to come to the area and enjoy the unique sights and experiences it offers. Since its inception Visit Wiltshire has succeeded in incrementally drawing many new and repeat visitors into the county generating additional income into the visitor economy. Peter has great experience of working in the private sector and with private-public partnership organisations. He is a Board Member of the Tourism Alliance, whose purpose is to lobby government both in the UK and in Brussels on the key strategic issues facing the industry.
He is also Director of the Royal Artillery Museum and a Director and Trustee of Julia's House Children's Hospice. Julia's House is a dedicated Children's Hospice located in Wiltshire and Dorset which supports families with life limited children who are unlikely to live into adulthood. He was previously a Director and Trustee of the Bath Rugby Foundation, and until 2013, Peter owned Widbrook Grange Hotel and Leisure Club, a country house hotel in Bradford-on-Avon, Wiltshire.
Before buying the hotel in 2001, Peter had a successful career in the automotive industry living and working in Europe, the Middle and Far East, America and Africa. His forte lies in Marketing and he was North American Market Director with Volvo Truck Corporation. Progressing into General Management, he became Managing Director of a UK Volvo subsidiary, Managing Director of an automotive marketing services company and Group Managing Director of Marshalls East Africa PLC.